Search Engine Marketing (SEM) VS Search Engine Optimisation (SEO)

Search engine marketing (SEM) includes natural listing and submission on free websites and paid advertising. Search Engine Marketing (SEM) uses many paid marketing tools like affiliate marketing, banner advertising, Pay per click advertising, Featured links, Partnership links.

Search Engine Optimisation

Search engine optimisation (SEO) is usually art of getting your website in top results in search engine by optimising your website and generating quality content and backlinks. Organic seo gives very high return on your investment. SEO needs on page optimisation, code validation of website, keyword research and placement also.